The Rooney Firm



Experience. Value. Results.

an open letter to clients

An open letter to clients from the firm's principal and founder, Mark E. Rooney:

My vision for this firm is simple—to provide top-tier client service to banks, loan servicers, debt collectors, credit reporting agencies, and other financial services companies facing consumer lawsuits, at a value price point.  

The firm’s focus is on the defense of consumer lawsuits arising under the Fair Debt Collection Practices Act (FDCPA), Telephone Consumer Protection Act (TCPA), Fair Credit Reporting Act (FCRA), Fair Housing Act (FHA), Equal Credit Opportunity Act (ECOA), and other similar federal and state laws.  While most of these cases are filed by consumer plaintiffs in the first instance, I also defend banks and mortgage servicers against counterclaims filed in the judicial foreclosure context. 

The firm is organized around three main tenets—experience, value, and results.  

Experience.  I conceived this firm after spending 12 years in two consumer financial services practices at large law firms, where I primarily engaged in motions practice and discovery management.  When it comes to consumer financial services litigation, I’m the guy who gets things done.  I also defended banks and other financial services companies in investigations and enforcement actions brought by the CFPB, DOJ, and various state attorneys general, and provided compliance counseling relating to fair lending, fair credit, vendor management, and other issues.  I bring all these experiences to bear as your litigation counsel.  

Value.  In recent years I noticed that while the demand for large law firm expertise remains compelling, clients long for a simpler, leaner, and less expensive approach to resolving consumer litigation.  In the legal services industry, however, change happens slowly.  It’s been over nine years since a prominent lawyer insisted “this is the time to get rid of the billable hour.”  And yet few firms have done it.  

I strongly encourage flat fee arrangements.  My flat fees are determined on a per-case basis in light of the complexity of the complaint, the amount of time required to respond to it, and my hourly rate.  More important, the basis for any flat fee is a frank discussion about the aims and scope of the representation.  I firmly believe that both lawyer and client benefit from the result—transparency, predictability, and comity when it comes to billing.  

Results.  I’m not here to work on your case, I’m here to resolve it.  As the number of consumer lawsuits grows, banks and other financial services companies find themselves defending their business from multiple attacks in courts across the country.  From the client’s perspective, each case increases risk and has the potential to disrupt business operations.  Clients can and should fight back, and I’m always prepared to engage in protracted litigation, if necessary, which may deter additional suits or establish favorable case law.  But many consumer cases can be swiftly resolved, either through a negotiated settlement, dismissal, or summary judgment.  I work with my clients to assess each complaint and to present strategic options for resolving cases favorably.  

Finally, I believe that the practice of law requires a human touch.  As a solo practitioner, my goal is to provide exceptional client service by being accessible, candid, and professional in all my client engagements.  I look forward to hearing from you and continuing a long and mutually beneficial relationship.  

Mark E. Rooney